Archive for November 24th, 2006
To rake or not to rakeback
In the last few years, the poker affiliate industry has picked up dramatically. Everyone has been coming up with new ideas to get players, however sometimes the simplest ideas are the best, which is why one day an affiliate sat down, looked at the 25% he was earning on a players revenue share, and thought “Hey, I could give some of the money that player pays back to him. That would encourage him to play more, and we would both profit.”
So you want to be a poker affiliate?
So you want to become a poker affiliate? No, you don’t want to become just a poker affiliate - you want to be a SUCCESSFUL poker affiliate. Becoming a poker affiliate is easy - throw a website up, sign up for some affiliate programs and you’re officially a poker affiliate. However becoming a successful poker affiliate requires a lot of hard work and patience.
Link Exchanges
One factor of running a website that can’t be ignored is link exchanges. Getting links from other sites to your site is a great way to rise in value in the search engines eyes. The search engine sees all these sites linking to yours and thinks “Hey, this must be a good site.” However it’s not just as simple as getting a few links. Link exchanges can be very complex to really help get your site moving up those rankings.
CPA vs Revenue Share
One of the first questions you will have to ask yourself as an affiliate, is whether to go on CPA(Cost Per Acquisition) or Revenue Share for any players that you sign up. While both options have their pros and cons, there is only one clear winner.
Content is King
When running a site, there are so many factors that come into it. You have to optimize the site for search engines, you need a good eye-catching design, an easy to remember domain name helps. However you can’t lose sight of the most important factor of running a website, which is content. It doesn’t matter if your site is W3C Validated, has a web 2.0 design that takes your breath away, or has sites like Digg linking to it on a regular basis. Without content, you’re just not going to get very far.
