VIP: Offline Marketing 101: Part 1

I spend a lot of time talking about online marketing, and with good reason because this is the medium where you are going to make the most money. However while I spend a lot of time building and maintaining websites, I also spend a lot of time doing offline marketing. Most men hate shopping with their wife. Me? I love it, because it gives me a chance to get out and do some offline marketing to the potential online poker players out there.

Online poker, while not in the “boom” period is still an ever-growing business. Every day, as people get more comfortable with the internet, there is an increasing chance that the player will try out online poker for real money. You can bet a large percentage of people who play for play money on sites, or play on community sites like facebook and yahoo, will eventually get converted over to real money.

Many affiliates seem to forget that every potential or current player isn’t just another search engine keyword away from being one of their players, but real people who go out and do stuff. They go shopping. They eat at restaurants. They attend sporting events. They visit bars. They go many, many places where a savvy affiliate can market to them, and convert them to becoming one of their players.

Here are just a few ideas in an ongoing series to get you started in marketing to the real world, whether it be a method of marketing, locations to promote, general ideas or what to promote:

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